In November, Kia experienced substantial growth in South Africa’s used-car market, surpassing all other brands with a remarkable 25% increase in sales compared to the previous month. This surge can largely be attributed to the popularity of the Picanto hatch, which recorded the highest month-on-month percentage increase in sales among the top 10 best-selling models, at 20.8%.
Overview of November’s Used Car Market
Although November’s used-car figures saw a slight dip of 2% compared to October, a total of 32,300 units were sold, amounting to R13 billion in value. Interestingly, despite the slight decrease in sales volume, the average price of used cars increased to R405,226, up from R385,640 in October. This increase in average price is attributed to a drop in the average age of purchased cars from five to four years.
Top 10 Best-Selling Used Cars
The Ford Ranger emerged as the most favored choice among consumers, with 1,857 units sold, followed closely by the Toyota Hilux and VW Polo. Notably, the Kia Picanto secured the eighth spot, surpassing its rivals with 533 units sold. However, the Ford EcoSport, once a strong contender, now sits at the bottom of the list, possibly influenced by its discontinuation and reduced availability in the used car market.
Insights into Popular Models
The top-selling models, including the Ford Ranger, Toyota Hilux, and VW Polo, reflect the diverse preferences of South African consumers. These models offer a range of options in terms of price, mileage, and age, catering to various budget and lifestyle requirements. The popularity of smaller, fuel-efficient vehicles like the Kia Picanto and Suzuki Swift highlights a growing trend towards compact and economical cars in the used car market.
Factors Influencing Market Dynamics
The shift in consumer preferences towards more affordable and reliable vehicles, coupled with attractive financing options and incentives offered by dealerships, has contributed to the dynamic nature of South Africa’s used car market. Additionally, factors such as the discontinuation of certain models and changes in vehicle availability influence consumer purchasing decisions and market trends.
