After a year-long absence, BMW Group South Africa has surged back into the spotlight, reclaiming its place among the top 10 best-selling automakers in the country. According to June 2025 vehicle sales data, BMW registered 1,349 units, securing the 10th spot—a return that highlights strong consumer confidence in the brand.
So, which models are driving this resurgence? Let’s break it down.
BMW’s Sales Comeback: The Numbers
In June 2025, 813 of the 1,349 units were sold through BMW’s dealer network, accounting for 60.3% of total sales. Meanwhile, the vehicle rental industry snapped up 320 units (23.7%), 200 vehicles were registered for internal BMW use, and 16 units went to government buyers.
This performance marked the second time in 2025 that BMW’s model-specific sales data became available, due to their global reporting schedule with Naamsa.
Want to stay updated on more such automotive trends? Visit ImotoNews South Africa for breaking news, expert reviews, and deep dives into market data.
Top-Selling BMW Models in June 2025
1. BMW X3 – 339 Units
Leading the charge was the BMW X3, with 339 units registered, including 85 rentals. Proudly assembled at Plant Rosslyn in Gauteng, the X3 lineup includes:
- X3 20i
- X3 20d
- X3 30e xDrive (plug-in hybrid)
- X3 40d xDrive
In addition to domestic sales, 6,744 units of the X3 were exported from Rosslyn—an impressive figure that reinforces its status as a South African-built success story.
Looking to buy a pre-owned X3 or similar SUV? Check out current listings on Auto24.co.za, including models like the X3 xDrive20d and X3 M40i at competitive prices.
2. BMW 3 Series – 236 Units
The iconic 3 Series secured second place with 236 units, a large portion of which—175 cars (74.2%)—were snapped up by rental companies. This sedan remains a favourite among corporate clients and everyday drivers alike.
3. BMW X1 – 158 Units
Coming in third was the X1, a compact SUV that blends practicality with BMW styling. Its 158-unit tally signals growing demand for entry-level premium crossovers in South Africa.
4. BMW 2 Series – 107 Units
The sporty and stylish 2 Series, available in both coupe and Gran Coupe body styles, registered 107 sales. It’s a go-to option for younger buyers looking for performance and design in a smaller package.
5. BMW 1 Series – 105 Units
Rounding out the top five was the 1 Series, BMW’s most affordable hatchback. With 105 units sold in June, it continues to be a strong entry point into the brand.
If you’re exploring budget-friendly options in BMW’s lineup, check out pre-owned 1 Series models on Auto24 South Africa. Many listings include 118i Sport Line, 120d M Sport, and even certified used units under factory warranty.
Other Noteworthy Models
Though they didn’t hit triple digits, several other models performed respectably:
| Model | Units Sold |
|---|---|
| X5 | 65 |
| X2 | 53 |
| Mini Countryman | 51 |
| X4 | 44 |
| Mini Hatch 3-Door | 41 |
| 4 Series | 38 |
| Mini Hatch 5-Door | 28 |
| X6 | 22 |
| 5 Series | 18 |
| X7 | 17 |
The Mini Hatch 3-Door, in particular, remains a favourite in urban markets. Learn more about Mini’s full lineup, including Mini Cooper SE electric options, on ImotoNews.
Low-Volume Models & EV Segment
Some models saw single-digit sales, including:
- 7 Series – 8 units
- Mini Aceman EV – 6 units
- BMW XM – 6 units
- Mini Convertible – 3 units
- BMW i4 – 2 units
- BMW i7 – 1 unit
- BMW Z4 – 1 unit
While EVs like the BMW i4 and Mini Aceman are still in their early stages in South Africa, interest is expected to grow as charging infrastructure expands. If you’re interested in electric alternatives, keep an eye on Auto24.co.za for second-hand EV listings.
BMW Price Range in South Africa (2025)
BMW’s current price range reflects the brand’s diverse lineup:
- Entry-level 118i: Starting at R713,395
- Flagship XM Label: Up to R3,650,000 (before options)
For Mini:
- Mini Cooper C Hatch 3-Door: From R602,052
- Mini Countryman SE All4: Topping out at R1,086,000
Explore our Buying Guides section for tips on financing luxury vehicles or evaluating value in the second-hand market.
Final Thoughts: BMW Is Back—and Building Momentum
BMW’s strong June 2025 performance shows the brand’s enduring appeal in South Africa. With a balance of local manufacturing (X3), strategic rental sales (3 Series), and rising SUV demand (X1, X5), the German automaker is positioning itself for sustained growth in the market.
Whether you’re considering a brand-new BMW or hunting for deals in the second-hand market, now is a great time to explore options on Auto24 South Africa. And for more updates on BMW, Mini, and the South African car market at large, don’t miss a beat at ImotoNews.
