Changing the Landscape, One Leader at a Time
South Africa’s automotive industry is evolving—and women are helping steer the change. Once sidelined in technical and executive roles, women are now key players in shaping a more inclusive, dynamic industry.
1. From Margins to Mainstream
Long viewed as a male preserve, the automotive sector is shifting thanks to:
- Increased female enrolment in automotive-related training
- Greater visibility of female role models
- A push for equitable workplace cultures
Where women once had to prove they belonged, they are now setting the pace.
2. Programmes Accelerating Progress
The drive toward equity is powered by initiatives like:
- BMW SA EmpowerHER – Skills training and mentorship
- Toyota SA Women@Work – Career development and leadership workshops
- NAAMSA’s transformation charter – Industry-wide diversity initiatives
These aren’t box-ticking exercises—they’re building blocks for a stronger workforce.
3. Influential Women in the Driver’s Seat
Spotlight on leaders making waves:
- Martle Keyter (RMI) – Voice for ethical reform and representation
- Thilosh Moodally – Shaped Motus Retail with inclusive leadership
- Daphne Motsepe – Champion of mentorship and enterprise development
Their stories remind us that representation matters—especially at the top.
4. Building Female-Led Auto Businesses
More women are founding their own companies in:
- Automotive repair and diagnostics
- Vehicle retail and rental services
- Car care and detail studios
These entrepreneurs bring new energy to local economies and reshape consumer trust.
5. Roadblocks Still in the Way
Challenges that need redress:
- Lack of mentorship in technical roles
- Discrimination in fieldwork environments
Progress demands more than policy—it needs practice and persistence.
6. The Competitive Edge of Inclusion
When women rise, the industry gains:
- Broader market insight, especially from female consumers
- More resilient and collaborative teams
- A refreshed innovation mindset driven by diverse input
Gender diversity fuels growth in all directions.
Conclusion: The Road Forward Is Shared
South Africa’s automotive future is being co-driven by women with skill, grit, and vision. Every woman empowered in this space redefines what the industry can be.
Change is already underway—and it has no reverse gear.
