The South African bakkie market is set to welcome a bold new player — the Kia Tasman. Expected to officially launch in the first half of 2026, this Korean-built pickup is already generating buzz among local enthusiasts. With ambitious sales targets, robust engine options, and competitive specifications, the Tasman could become a serious challenger to segment leaders like the Volkswagen Amarok, Toyota Hilux, and Ford Ranger.
Kia South Africa’s Big Ambition: Matching Amarok Volumes
Paul Turnbull, CEO of Kia South Africa, revealed that the company is aiming to sell 100 to 200 units of the Tasman per month, putting it within striking distance of the Amarok’s performance.
This announcement was made during South African Auto Week 2025 in Gqeberha, where Turnbull shared his excitement about the upcoming launch:
“We’re very excited. It’s already launched in Australia and New Zealand. We’re hoping to have it here in the first half of next year. It’s already got so much attention,” he said.
The Tasman’s introduction will be a key milestone for Kia, as the brand seeks to break into a highly loyal bakkie segment dominated by locally assembled heavyweights.
A Segment That’s Tough to Crack
South Africa’s bakkie market is famously competitive. The Hilux, Ranger, and Isuzu D-Max occupy the top three positions in sales, with Mahindra Pik Up sitting comfortably in fourth place.
Imported bakkies face uphill battles due to pricing, aftersales expectations, and entrenched brand loyalty. Turnbull acknowledges this challenge:
“Hilux, Ranger, D-Max — it’s a tough one to crack. But we’re excited, so we’ll give it a proper bash.”
For buyers, this increased competition could mean more options, better pricing, and improved features.
What to Expect: Engine, Size & Capability
Under the hood, the Tasman is expected to be offered with:
- A 2.2-litre turbodiesel engine producing 154 kW and 441 Nm.
- An 8-speed automatic transmission (with manual options available in some markets).
- Optional 2.5-litre turbopetrol generating 207 kW and 421 Nm.
Dimensions & Practicality
| Feature | Kia Tasman | Ford Ranger (Double Cab) |
| Length | 5 410 mm | 5 350 mm |
| Load Bed Length | 1 512 mm | ~1 500 mm |
| Load Bed Width | 1 572 mm | ~1 560 mm |
| Cargo Volume | 1 173 litres | Similar |
| Towing Capacity | 3 500 kg | 3 500 kg |
These numbers put the Tasman squarely in the mid-size pickup segment, giving it the muscle to compete with market leaders. Payload is listed at 1 195 kg, making it suitable for both work and leisure.
Pricing Strategy: The Key to Success
The Tasman’s local pricing has not been finalized, but Turnbull has indicated that pricing discussions with global HQ are ongoing.
For Kia to compete effectively with locally built rivals, it may offer value-focused trims, extended warranty packages, and financing deals. A competitive entry price could be the difference between moderate sales and a runaway success.
Practical Tips: Choosing the Right Bakkie in SA
If you’re considering buying a bakkie like the Tasman, here are some practical tips to help you make the right decision:
- Match the engine to your needs: Turbodiesels are great for towing and long-distance driving, while petrol engines can offer more power and smoother performance.
- Consider service and parts availability: With new models, make sure the dealership network is well equipped.
- Check warranty and maintenance plans: These can save thousands over time.
- Research resale values: Some bakkies hold value better than others.
For buyers interested in used or second-hand pickups, auto24.co.za offers a wide range of Amarok, Hilux, Ranger, and other bakkies suitable for South African roads.
👉 To explore options that match your budget and lifestyle, visit auto24.co.za.
Looking Ahead: EV Pickups & Sustainable Mobility
While the Tasman is launching with conventional engines, South Africa is slowly moving toward electric mobility.
For drivers looking to explore sustainable vehicle options, EV24.africa offers import solutions for electric cars, including electric pickups and SUVs. This gives buyers the chance to be early adopters of EV technology as infrastructure grows.
Stay Informed with the Latest Automotive News
For more insights into the Tasman’s arrival, upcoming vehicle launches, and expert driving tips tailored for South African roads, check out imotonews.co.za.
You can also read more here on related stories covering new model launches and auto market trends.
Frequently Asked Questions (FAQ)
1. When is the Kia Tasman expected to launch in South Africa?
The Tasman is expected to arrive in the first half of 2026, following its debut in Australia and New Zealand.
2. How many units does Kia aim to sell monthly?
Kia South Africa aims for 100–200 units per month, positioning the Tasman close to Amarok volumes.
3. What engine options will be available?
A 2.2-litre turbodiesel and an optional 2.5-litre turbopetrol are expected, paired with automatic and manual transmissions.
4. How does it compare in size to the Ford Ranger?
The Tasman is slightly longer, with a bigger cargo bed and similar towing capacity, making it highly competitive in its class.
5. Where can I buy second-hand bakkies in South Africa?
Visit auto24.co.za for a wide selection of quality second-hand pickups including Ranger, Amarok, and Hilux.
6. Are electric bakkies an option in South Africa?
Yes. Through EV24.africa, buyers can explore import options for electric vehicles, including pickups and SUVs.
Conclusion: A Fresh Challenger in a Loyal Market
The Kia Tasman represents a bold step into one of South Africa’s most competitive automotive segments. With strong performance figures, a practical design, and aggressive sales goals, it has the potential to shake up the bakkie landscape.
While breaking Hilux and Ranger loyalty won’t be easy, the Tasman’s arrival will give South African buyers more choice and may push the market toward better pricing and innovation.
For now, the local automotive community waits eagerly for its official 2026 debut.
