Johannesburg, South Africa — 23/01/2026
Africar Group, the parent company of AUTO24.africa, today announced the official launch of BuyNewCar.co.za, a new digital platform designed to bring transparency and simplicity to new-car pricing in South Africa.
BuyNewCar.co.za allows South African consumers to independently compare prices of brand-new vehicles across multiple brands and models, helping buyers make better-informed purchasing decisions in one of Africa’s most competitive automotive markets.
South Africa is the largest automotive market on the continent, with over 500,000 new vehicles sold every year — ahead of Morocco, which records nearly 200,000 annual new-car sales. In such a dynamic and fast-moving market, access to structured, transparent pricing information is essential for both consumers and industry stakeholders.
At launch, BuyNewCar.co.za already lists pricing for more than 50 vehicle brands available in South Africa, covering over 180 different new-car models. This makes BuyNewCar.co.za the most comprehensive public reference for new-car pricing in the country.
Part of a complete automotive ecosystem in South Africa
Africar Group is building one of the most structured automotive digital ecosystems in Africa.
In South Africa, this ecosystem includes:
- imotoimoto.co.za — a classifieds platform for buying and selling vehicles
- AUTO24.co.za — a certified used-car marketplace with professionally inspected vehicles
- ImotoNews.co.za — automotive news, reviews, and industry insights
- BuyNewCar.co.za — now the national reference for new-car pricing
Together, these platforms provide choice, confidence, transparency, and convenience for South African car buyers across the entire vehicle ownership journey.
Official statement
Daisy Kisten, Country Manager of AUTO24.co.za South Africa, commented:
“South Africa is one of the most advanced and competitive automotive markets in Africa. With BuyNewCar.co.za, we are giving buyers a clear, independent view of new-car pricing across brands — empowering them to compare transparently and make better-informed decisions.
BuyNewCar.co.za is built to become the go-to platform for anyone considering a new car in South Africa, from private customers to businesses and fleet buyers. It is simple, independent, and 100% free to use.”
A simple, transparent — and free — platform
Users of BuyNewCar.co.za can:
- Compare new-car prices across dozens of brands
- View versions, engines, and key specifications
- Access verified market information
- Connect directly with official dealers
The platform is completely free for users.
About Africar Group & AUTO24.africa
Africar Group operates one of the largest portfolios of automotive digital platforms across Africa.
Its subsidiary, AUTO24.africa, backed by Stellantis, runs the first certified used-car marketplace operating across multiple African markets, including South Africa.
Across its network, Africar Group provides:
- Automotive classifieds
- Certified used-car marketplaces
- Industry news and media
- Data and market intelligence
- New-car price comparison platforms
Serving millions of users every year, Africar Group is recognized as a trusted digital automotive leader in Africa.
Press contact
AUTO24 South Africa / Africar Group
Email: [email protected]
Phone: +27 10 157 1355
www.buynewcar.co.za
www.auto24.co.za
www.imotoimoto.co.za
www.imotonews.co.za
