The Toyota Hilux has been South Africa’s top-selling bakkie for over 13 years, holding a 6.1% market share in 2025. Its dominance stems from unmatched reliability, strong resale value (70–75% retention after three years), and an extensive service network with 220 centers nationwide. In 2023, Toyota sold 37,382 Hilux units, nearly doubling the Ford Ranger‘s 24,618. While the Ranger leads in double-cab sales, the Hilux excels in single- and extended-cab models, making it a favorite for both work and family use.
Key reasons why the Hilux leads:
- Reliability: Built for tough terrains, with a QDR (Quality, Durability, Reliability) design philosophy.
- Performance: Powered by a 2.8 GD-6 diesel engine (150kW, 500Nm), offering a 3,500kg towing capacity and 7.6 L/100km fuel economy.
- Resale Value: Retains more value than competitors like the Ranger (60–65%) or Amarok.
- Service Network: Supported by Toyota’s vast network, ensuring easy access to parts and maintenance.
While competitors like the Ford Ranger and VW Amarok offer modern tech and premium features, the Hilux’s reliability, resale value, and practicality make it the go-to choice for South Africans.
1. Toyota Hilux
Reliability
The Toyota Hilux is built on the company’s QDR philosophy – Quality, Durability, and Reliability. This approach influences every detail of its design and construction. With a reinforced chassis and impressive ground clearance, the Hilux is equally at home navigating urban potholes or tackling rugged off-road trails across South Africa. To ensure it meets local demands, Toyota South Africa Motors worked with local engineers to fine-tune the suspension and select tires optimized for gravel roads.
"Its switchgear and rotary dials operate with the impression they were fitted to last a century. That hardy feel remains very much a hallmark of the Hilux driving experience." – Brenwin Naidu, Motoring Editor
The numbers back up its reputation: 90% of Toyotas sold between 1996 and 2010 were still operational as of 2021. Add to that Toyota’s extensive network of 220 service centers across South Africa, and you’ve got a vehicle that minimizes downtime for commercial users and ensures parts availability.
This reliability underpins its ability to perform seamlessly, whether on paved roads or off the beaten path.
Performance
Under the hood, the Hilux boasts a 2.8 GD-6 diesel engine that delivers 150kW of power and 500Nm of torque – plenty of muscle for South Africa’s demanding terrain. Despite this power, it maintains an efficient fuel economy of about 7.6 liters per 100km and offers a 3,500kg braked towing capacity. Paired with a six-speed automatic transmission, the engine provides what many reviewers describe as "effortless driving".
Since its introduction to the 4×4 market in 1979, the Hilux has earned a reputation as a vehicle that can go anywhere. It can handle a 1-ton payload for work while doubling as a family vehicle for weekend adventures. Its combination of power, ground clearance, and localized engineering ensures it performs equally well on highways and remote trails.
Resale Value
The Hilux holds its value exceptionally well, with a three-year-old model retaining 70%–75% of its original value. In 2021, it was the star of the pre-owned market, racking up 11.5 million online searches in just six months – representing 3.6% of all vehicle searches in South Africa. For context, the average listing price of a 2017 Hilux in 2021 was $27,500 (R412,688), underscoring its strong demand in the used market.
"In a market where vehicle longevity is paramount, the Hilux’s proven durability… assures second-hand buyers of its robustness, sustaining demand in the used market." – Colin Windell, All Things Motoring
The Hilux’s enduring resale value reflects not just its technical strengths but also the trust and loyalty it commands among buyers.
Customer Preferences
South Africans gravitate toward the Hilux for its unmatched reliability and low total cost of ownership. Its consistent performance in tough conditions has cemented its reputation as a trustworthy choice. Beyond its rugged capabilities, the Hilux is also appreciated for its versatility, serving as both a dependable workhorse and a comfortable family vehicle.
"The improvements in power, comfort, and tech combined with incredible reliability and superb resale value make the Hilux Legend very hard to ignore." – AutoAdvisor Review
The Hilux range caters to a variety of needs and budgets, from the entry-level 2.0L petrol Workhorse at approximately $24,100 (R361,700) to the top-tier Legend RS at around $56,700 (R850,000). Plus, local manufacturing at Toyota’s Prospecton Plant in Durban ensures parts are readily available and highlights the company’s commitment to the South African market.
2. Ford Ranger
Reliability
The Ford Ranger has built a strong reputation, thanks to its local production at the Silverton Assembly Plant in Pretoria and a well-established dealer network throughout South Africa. Ford’s "Family Promise" program adds to its appeal, offering straightforward maintenance and comprehensive support for buyers. With local manufacturing and a solid service commitment, the Ranger earns trust by delivering reliability and convenience.
This dependable reputation makes the Ranger a capable choice for both urban commutes and off-road adventures.
Performance
The Ranger comes with a range of engine options, including both diesel and petrol, designed to balance smooth on-road driving with rugged off-road capabilities. Known for its refined handling and car-like comfort, the Ranger caters to lifestyle buyers who want a vehicle that performs well in challenging conditions while offering modern features and safety technologies.
"The Ford Ranger is considered by many South Africans to be the best looking bakkie on sale, combining modern styling with rugged ability. Beyond aesthetics, factors such as the Ranger’s on-road refinement and competitive price also hold appeal for buyers seeking a reliable vehicle that can fulfil numerous roles in all conditions."
- Maja Smith, General Manager – Dealer Sales, Ford
Resale Value
When it comes to resale, the Ranger retains about 60%–65% of its original value after three years. However, at higher mileage, this retention drops to roughly 53% after surpassing 124,274 miles (200,000 km). Despite this decline, the Ranger remains a popular choice in the used vehicle market. It was the top-selling pre-owned vehicle on AutoTrader in 2023 and the first quarter of 2024, with an average price of $29,450 (approximately R441,714) for vehicles averaging 51,056 miles (82,168 km).
Customer Preferences
The Ranger’s blend of modern styling, refined performance, and competitive resale value attracts a specific group of buyers. While it dominates the double-cab segment, overall bakkie sales still lean toward the Hilux. The Ranger’s sleek design and high-quality interior, inspired by Ford’s US design philosophy, appeal to those who value both aesthetics and functionality. Starting at around $32,000 (approximately R480,000), the Ranger draws customers who prioritize advanced technology and stylish features. Although the Hilux leads in overall sales, the Ranger has carved out a strong niche with its advanced cabin features and attractive pricing.
3. VW Amarok
Reliability
The VW Amarok steps into the premium bakkie segment with a focus on modern comfort and refined quality, setting itself apart from the rugged, no-nonsense reputation of the Toyota Hilux. While Toyota leans on its 50-year legacy of "legendary toughness", the Amarok positions itself as a more upscale choice, boasting features like "fantastic suspension" and "dynamic handling". Early doubts about the reliability of its 2.0-liter engine have largely been put to rest. However, in April 2025, the Amarok sold just 254 units compared to the Hilux’s dominant 2,923 units.
One area where the Hilux has a clear edge is its extensive service network, particularly in rural regions. The Amarok, meanwhile, offers service intervals of 15,000 km (about 9,300 miles), which are less frequent than the Hilux’s 10,000 km (approximately 6,200 miles) schedule. These differences in service support and design contribute to the contrasting appeal of these two vehicles.
Performance
Under the hood, the Amarok features a 2.0-liter BiTDI twin-turbo engine delivering 132 kW (around 177 hp) and 420 Nm (approximately 310 lb-ft) of torque. It can go from 0 to 62 mph in 10.9 seconds. Its permanent 4Motion Torsen differential system, paired with an 8-speed ZF automatic transmission – often hailed as "the best transmission in the business" – offers a smoother and more advanced driving experience compared to the Hilux’s selectable 4WD system. However, the Amarok lacks a dedicated low-range transfer case, which limits its capabilities in extreme off-road conditions.
When it comes to off-road performance, the Amarok trails behind the Hilux. It has lower ground clearance (9.6 inches versus 11.3 inches), a reduced wading depth (19.7 inches compared to the Hilux’s 27.6 inches), and a towing capacity of 6,614 lbs, falling short of the Hilux’s 7,716 lbs. Despite these limitations, the Amarok wins points for its "car-like" ride quality and its upscale interior, catering to those who value comfort and sophistication over rugged capability.
Customer Preferences
The Amarok is tailored for buyers who prioritize premium features, urban comfort, and light off-road use. Its high-end cabin design and finish stand out, though optional upgrades can quickly add to the price. One drawback is its large turning circle, which can be inconvenient in tighter spaces. While the Hilux is often seen as a "farming tool" or "business partner", the Amarok is marketed as a lifestyle vehicle, packed with modern technology and offering a more car-like experience.
That said, this premium positioning comes with trade-offs. The Amarok holds a much smaller market share and is likely to have weaker resale value compared to the Hilux, which boasts an impressive 70%–75% retention rate after three years. While the Amarok provides a more luxurious experience, its lower sales figures underscore the Hilux’s dominance as South Africa’s go-to bakkie.
sbb-itb-09752ea
Hilux Legend 55 vs Ranger Tremor comparison…Or wait for the new Hilux?
Strengths and Weaknesses
Toyota Hilux vs Ford Ranger vs VW Amarok: South Africa Bakkie Comparison 2025
The sales figures for Jan–Feb 2025 paint a clear picture of each bakkie’s appeal: Hilux leads with 5,240 units sold, followed by the Ranger at 4,026, and the Amarok trailing with 523. These numbers reflect how each model caters to specific buyer preferences in South Africa.
The Toyota Hilux shines with its strong resale value and an extensive network of 220 service centers. For example, in early 2024, a five-year-old Hilux with 64,700 miles sold for an average of $25,600, compared to a similarly aged Ranger with 51,000 miles, which averaged $24,600. These stats highlight why the Hilux is a favorite among buyers looking for reliability and long-term value.
On the other hand, the Ford Ranger excels in technology and ride comfort. It led the double-cab market in 2023 with 20,662 units sold, surpassing the Hilux’s 18,227. With features like the SYNC infotainment system and a car-like driving experience, the Ranger appeals to families and tech-savvy drivers. However, its resale value and service network aren’t as robust as Toyota’s.
The VW Amarok caters to a premium audience, offering a refined interior and impressive performance. For instance, one variant can accelerate from 0–62 mph in just 7.94 seconds. But this luxury comes at a price – both literally and in terms of fuel economy. The Amarok consumes 10.2 L/100 km (23 mpg), compared to the Hilux and Ranger’s more efficient 8.0 L/100 km (29 mpg).
| Metric | Toyota Hilux | Ford Ranger | VW Amarok |
|---|---|---|---|
| Primary Strength | Reliability & Resale Value | Tech & On-Road Comfort | Premium Interior & Performance |
| Primary Weakness | Firm/Bumpy Ride | Lower Resale Value | High Cost & Fuel Consumption |
| Resale Value (3yr) | 70%–75% | 60%–65% | Moderate |
| 2025 Sales (Jan–Feb) | 5,240 units | 4,026 units | 523 units |
| Fuel Economy | 8.0 L/100 km (29 mpg) | 8.0 L/100 km (29 mpg) | 10.2 L/100 km (23 mpg) |
| Service Network | 220 centers | Extensive dealer network | Shared with VW passenger cars |
| Best For | Work & Remote Travel | Families & Tech Enthusiasts | Performance & Luxury Seekers |
These comparisons highlight why the Toyota Hilux continues to dominate South Africa’s bakkie market, balancing reliability, value, and practicality to meet diverse needs.
Conclusion
The Toyota Hilux’s 13-year dominance in South Africa is a testament to its reputation for dependability in one of the toughest markets around. While competitors like the Ford Ranger bring cutting-edge tech and the VW Amarok adds a touch of luxury, the Hilux thrives by focusing on what matters most: reliability and lasting value.
What truly sets the Hilux apart is how it seamlessly fits into the lives of South Africans. As Riaan Esterhuysen, Senior Manager of PR & Corporate Communications at Toyota South Africa, describes it:
"The Hilux quickly cemented itself as not only a mode of transportation, but a business partner, a farming tool, a friend, and a member of the family".
This adaptability is reflected in its impressive ability to retain 70%–75% of its value after three years. It’s this blend of practicality and versatility that keeps the Hilux at the top.
When choosing a bakkie, priorities matter. For those who value a vehicle that can handle tough conditions, hold its worth, and rely on a support network of 220 service centers nationwide, the Hilux stands out. Business owners benefit from lower ownership costs, while families appreciate its durability, keeping it on the road for decades.
Looking ahead, the Hilux will likely remain a trusted choice for the next 10 to 20 years. It’s more than just a vehicle – it’s an investment in reliability, resale value, and peace of mind for every journey.
FAQs
Why is the Toyota Hilux so trusted for South Africa’s tough conditions?
The Toyota Hilux has built a solid reputation for reliability in South Africa, largely due to its rugged construction, durability, and ability to tackle the country’s tough terrains. Whether you’re navigating gravel roads or venturing onto off-road trails, the Hilux is designed to handle demanding conditions, making it a go-to vehicle for both work and leisure.
One of the standout features is its engineering. With powerful and efficient engines paired with a robust suspension system, it offers a smooth ride – even when carrying heavy loads. Whether you’re towing equipment, working on a farm, or taking on long road trips, the Hilux consistently delivers reliable performance. Its decades-long history as a top seller further solidifies its status as a trusted choice for South Africans.
Why does the Toyota Hilux have such a strong resale value?
The Toyota Hilux stands out for its strong resale value, consistently beating many other vehicles in South Africa. It often holds onto 62% to 73% of its original price, depending on factors like mileage and usage. This makes it a dependable option for anyone looking to make a smart vehicle purchase.
What drives this impressive resale value? The Hilux has earned its reputation for durability, reliability, and versatility, paired with Toyota’s well-regarded aftersales service. Whether you’re using it for work or leisure, the Hilux remains a go-to choice for South Africans who want to get the most out of their investment.
Why is the Toyota Hilux so popular for both work and family use?
The Toyota Hilux has earned a reputation for being incredibly dependable and versatile, making it a go-to option for both work and family life. Its tough build and strong performance let it tackle demanding tasks with ease – whether that’s hauling heavy loads or conquering rough terrain. This reliability makes it a solid choice for professionals who need a vehicle capable of handling challenging jobs day in and day out.
But the Hilux isn’t just about strength. It also offers plenty of modern comforts that make it a great fit for family adventures. With a roomy interior, advanced safety features, and a smooth driving experience, it transitions effortlessly from a rugged work truck to a comfortable family ride. This blend of toughness, practicality, and comfort explains why the Toyota Hilux continues to be a trusted favorite for South Africans who need a vehicle that can do it all.
