Women in SA’s Auto Industry: Redefining the Road Ahead

Changing the Landscape, One Leader at a Time

South Africa’s automotive industry is evolving—and women are helping steer the change. Once sidelined in technical and executive roles, women are now key players in shaping a more inclusive, dynamic industry.

From dealership showrooms to engineering labs, this guide explores how women are making their presence felt and the programmes helping them thrive.

1. From Margins to Mainstream

Long viewed as a male preserve, the automotive sector is shifting thanks to:

• Increased female enrolment in automotive-related training
• Greater visibility of female role models
• A push for equitable workplace cultures

Where women once had to prove they belonged, they are now setting the pace.

2. Programmes Accelerating Progress

The drive toward equity is powered by initiatives like:

• BMW SA EmpowerHER – Skills training and mentorship
• Toyota SA Women@Work – Career development and leadership workshops
• NAAMSA’s transformation charter – Industry-wide diversity initiatives

These aren’t box-ticking exercises—they’re building blocks for a stronger workforce.

3. Influential Women in the Driver’s Seat

Spotlight on leaders making waves:

• Martle Keyter (RMI) – Voice for ethical reform and representation
• Thilosh Moodally – Shaped Motus Retail with inclusive leadership
• Daphne Motsepe – Champion of mentorship and enterprise development

Their stories remind us that representation matters—especially at the top.

4. Building Female-Led Auto Businesses

More women are founding their own companies in:

• Automotive repair and diagnostics
• Vehicle retail and rental services
• Car care and detail studios

These entrepreneurs bring new energy to local economies and reshape consumer trust.

5. Roadblocks Still in the Way

Challenges that need redress:

• Lack of mentorship in technical roles
• Discrimination in fieldwork environments

Progress demands more than policy—it needs practice and persistence.

6. The Competitive Edge of Inclusion

When women rise, the industry gains:

• Broader market insight, especially from female consumers
• More resilient and collaborative teams
• A refreshed innovation mindset driven by diverse input

Gender diversity fuels growth in all directions.

Conclusion: The Road Forward Is Shared

South Africa’s automotive future is being co-driven by women with skill, grit, and vision. Every woman empowered in this space redefines what the industry can be.

Change is already underway—and it has no reverse gear.