Ford is set to expand its presence in South Africa with the introduction of the new Territory SUV in the second quarter of 2024. This move is part of Ford’s strategy to enhance its local portfolio, bringing a Chinese-built SUV that promises to be both spacious and technologically advanced. While specific details such as pricing and available specifications are yet to be disclosed, insights from other markets shed light on what South African consumers can anticipate.
The Resurgence of Territory in South Africa
The Territory SUV makes a comeback in South Africa after being absent from the market since the early 2000s. Ford emphasizes that this five-seater will be a standout option in its segment, boasting ample space and advanced features.
Insights from Other Markets
The Territory is already available in countries like Argentina and the Philippines, providing a glimpse into its offerings for the South African market. In Argentina, the SUV comes in SEL and Titanium specifications, each offering distinct looks and equipment.
Exterior Features and Dimensions
In Argentina, the base model, SEL, sports full-LED lights, silver roof bars, and 18-inch alloy wheels. The range-topping Titanium version adds 19-inch alloys, electric side mirrors with courtesy lamps, and chrome appliqués on the door sides. The SUV measures 4,630mm in length, 1,935mm in width, and stands 1,706mm tall, with a ground clearance of 190mm, providing a spacious 448-liter boot capacity.
Interior Features: SEL vs. Titanium
Inside the cabin, the SEL version offers black cloth upholstery, a 7-inch digital driver’s display, keyless entry and start, and a 12-inch central infotainment unit supporting wireless connectivity. Safety features include six airbags, Co-Pilot 360 semi-autonomous driving assistance, and more. The Titanium variant elevates the interior with electric front seats, a 12-inch instrument cluster, a panoramic sunroof, and a host of premium features.
Powertrain and Drive Modes
Ford South Africa has confirmed that the local Territory will be equipped with a 1.8-litre turbo-petrol motor, delivering 140kW and 320Nm to the front wheels through a seven-speed automatic transmission. The SUV offers four selectable drive modes: Eco, Normal, Sport, and Mountain.
Market Positioning and Rivals
Positioned between the Ford Puma and Ford Everest in South Africa, the Territory aims to compete with popular SUVs like the Hyundai Tucson, Kia Sportage, Mazda CX-5, Nissan X-Trail, Toyota RAV4, and VW Tiguan. With an estimated pricing range of R700,000 to R800,000, the Territory targets a competitive segment.
Conclusion: Anticipating the Arrival
While Ford South Africa has provided key details, the complete picture, including official pricing and model line-up, will be unveiled closer to the Territory’s launch date. Enthusiasts can look forward to a spacious, technologically advanced SUV that aims to make a mark in South Africa’s automotive landscape. Stay tuned for more information as the anticipation builds for the arrival of Ford’s new Territory.
